It may be where you buy your gear, but our Shibuya city store is so much more than a place to shop. Located on Cat Street - Tokyo's bustling, pedestrian-only shopping strip - our first-ever Japanese store offers a truly personalized shopping experience. From a replica piece of Alpine rock to installations showcasing our signature tech, every aspect of this futuristic, two-story space has been carefully curated to help you delve deeper into the world of On. Use the Magic Wall to browse our shoe collection based on performance qualities, and chat with our knowledgeable team to find the ideal gear for your personal goals. A hub for Tokyo's running community, our Shibuya city store plays host to regular events, movement sessions and group runs.