In December 2013, Adidas announced an upcoming shoe collaboration with American rapper and record producer Kanye West, who ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

Sportswear company ended partnership with musician’s Yeezy fashion line in 2022 after he was accused of making antisemitic ...

If you’re looking to find out what’s cooking in the sneaker scene in South Africa, you’ve come to the right place. In saying ...

The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

Besides, operating profit for Q3 increased to €598 million, up from €409 million in 2023, which includes a contribution of ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

It’s part of the business.” Adidas announced that it would be selling its leftover Yeezy inventory in batches, and donate part of the proceeds to anti-hate groups, in 2023 (Getty) The end of ...