[Update as of 10/30/24] Following multiple lawsuits, Adidas said it has reached an out-of-court settlement ... The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock ...

Adidas said that if it decided not to "repurpose" its remaining unsold Yeezy stock, this would hit its operating profit by €500m this year. The company still has to decide what to do with the ...

Adidas immediately brought its Yeezy business to a halt and asked wholesale partners to do the same. Yeezys are still available on resale marketplaces like StockX, Goat, and eBay. As part of its ...

The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it would likely create a resale market.

Adidas reached an out-of-court settlement with the rapper to end all agreements. No money was paid to either party.

(Bloomberg) -- Adidas AG raised its profit target for the year amid strong demand for classic sneakers like the Samba and a boost from sales of its diminishing stockpile of Yeezy footwear.

Adidas is winding down its affiliation with Ye on two fronts — legally and in terms of its dwindling Yeezy inventory. Wholesale in Q3 grew 13% year over year on a currency-neutral basis ...

UK artist Stormzy’s sneaker plugs came into question recently when the YEEZY Mafia questioned the authenticity of his new kicks. The market for rare adidas Yeezy’s means plenty of money to be ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

The Star Wars x adidas collection is the collab that we never knew we needed. After getting a sneak peek at the Nite Jogger 'R2-D2' last week, we're now taking ... Getting the basics right is the ...

Last October, Adidas made the executive decision to cut ties with Kanye West (but we're going to be using his legal name more here) after a flurry of anti-semitic comments and the subsequent public ...