In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Now, Chanel has taken it up a notch by producing the first 3D-printed mascara brush marketed on an industrial scale. The Le Volume Révolution de Chanel mascara brush was created by printing ...

Put down the Chanel lipstick! Women of all generations ... There’s a reason Maybelline’s New York Great Lash mascara is sold ...

TikTok fan? Chances are you've seen a lot of people talking about mascara recently - but it isn't about make-up. People have been using the word to talk about relationships in a way that avoids ...

The best mascara proves that not all lash-batting is created equal. For lashes that really pop – whether it’s through fluttery lengths, falsie-mimicking lift, or both – it’s crucial to have a stellar ...

If you have ever had a streaky self-tanner mess or an eyelash curler mishap, this one's for you! Prepare to embark on a ...

We all have that one thing that makes us feel put together — even if we haven’t managed to accomplish anything else on our to ...

Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

Forget chocolate countdowns, beauty advent calendars are the festive tradition that adds a touch of luxury to the Christmas ...

Once upon a time, eyelashes were barely decorated. Sure, you might’ve curled them, and inevitably mascara adorned them. Maybe big occasions warranted an extra layer or two or even a waterproof ...