The new Sculpted by Aimee LashLift mascara promises 'lifted, longer-looking lashes' with a weightless feel - and even boasts ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

As we get older, we begin to have fewer and fewer eyelashes and the ones we do have begin to grow shorter and even lose some ...

I'm pretty sure I've found the best mascara that money can buy, and it's from Clinique. Get the full scoop here!

Mascara is a daily essential for millions of women, but are you making the most of this versatile product? We’ve curated a ...

The cone-shaped brush glides over each lash to separate and coat from root to tip and make your eyes pop. And there's a ...

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

Currently reduced by 35%, it's an exceptional value—and includes a free Clean Sweep Mascara for a limited time, too. twenty/twenty beauty Get Growing Lash & Brow Serum Show your brows and ...

Not only is this mascara great, but so is the company that makes it. Essence is a cruelty-free brand that’s recognized by PETA and does not test any of their products on animals. This mascara is also ...