The new Sculpted by Aimee LashLift mascara promises 'lifted, longer-looking lashes' with a weightless feel - and even boasts ...

A favorite among celebs like Martha Stewart, Jennifer Aniston, Kate Hudson and Laura Dern, ILIA's lengthening mascara is 20% ...

Finding the best mascara for short lashes can be tricky. Everyone wants bold, long lashes, and many turn to falsies or getting lash extensions. Another popular option is a keratin lash lift — it's a ...

These mascaras give lashes lush volume, long length, and a gorgeous lift for all-day wear. Lauren has been a contributing writer for InStyle since August 2022 where she covers all things beauty ...

Applying the mascara was pretty easy and the bristles didn't get clumped because of the silicone material. "Coat by coat, I noticed my short lashes getting longer and as I closed my eyes while ...

I f you find it challenging to shop for mascaras as your lashes change with age, you're not alone. While it's a known fact that the strands of hair on your head grow increasingly ...

Having worked my way through many a tube of this mascara, I'm constantly on the hunt for a deal on it – and I'm pleased to ...

Gen-Z seems to be moving away from mascaras and towards ghost lashes. Beauty trends are heavily influenced by generational differences. Recently, there has been a rise in young Gen-Z creators on ...

"No mascara or brown mascara goes hand in hand with that." Blame the online pendulum swing, but fluttery lashes have gone from a routine necessity to an optional step in the past few years.