Patagonia retail workers in Reno voted to unionize. The Reno Patagonia outlet store, located at 130 S Center St., is the first of the outdoor retailer’s U.S. stores to vote for union representation.

When workers at its outlet store in Reno, Nevada, recently petitioned for a union election, the outdoor apparel and equipment brand Patagonia didn’t react like other big-name American companies ...