The Nine Metros social team approached the Olympics with a dual focus: increase brand awareness and traffic while also ...

NTM, which has 17 newsrooms in Sweden, has a comprehensive newsroom strategy: fewer but better stories, a focus on seven ...

The more granularly media companies can match content to readers, the more compelling an offer is for those readers.

At the surface, The Washington Post’s recent loss of 250,000 subscribers after announcing it would not endorse a candidate in ...

Gen Z is more financially savvy than previous generations but also faces a massive amount of misinformation and flawed advice ...

To spread the word about hearing loss and overcome some of the misconceptions about it for advertiser Triton Hearing, Stuff ...

During this week’s Webinar, INMA members heard from Lauren Osen, who heads creator partnerships at Apple, as she shared an ...

Meta Ray-Ban smartglasses offer fun audio use cases, but do the AI possibilities make sense for news companies?

During this week’s Webinar, INMA Product Initiative Lead Jodie Hopperton presents some of the newest consumer technologies on ...

AI is currently making it easier for media companies to complete routine tasks, but its next phase will likely transform the ...

Gen Z readers are into print? Who knew? Researchers and a scattering of news media companies around the world knew, as INMA’s ...

By leveraging data to segment audiences, balance subscription growth with ad revenue, implement dynamic paywalls, and ...