Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Copywriters often work with valuable brand assets, and may be writing as the ‘voice’ of the brand. Copywriters recognise their privileged position at the heart of an organisation, and take precautions ...

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that. …hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a ...