Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized ...

There isn't a beauty sale we won't participate in. Nordstrom dropped a limited-time sale on thousands of beauty and fragrance ...

Chappell Roan was feeling generous on Saturday (Nov. 2) during her first ever appearance on Saturday Night Live as a musical ...

MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program. Consumers who shop MAC stores may be sent a thank you postcard with ...

Counting Blake Lively, Jennifer Garner and Lea Michele among its many it-girl fans over time, the brand rose during an era when cutting-edge MAC Cosmetics and Urban Decay were on the tips of every ...

To celebrate the release of Disney’s Cruella, MAC Cosmetics has created a make-up collection dedicated to the most fashionable villain of all time. Cruella De Vil, Cruella De Vil. Quite possibly ...

Unlearning some of these beliefs that suggest certain makeup combos are not fit for deeper complexions has been quite the journey. Enter: Ryan Destiny’s MAC lip kit, my personal Hail Mary from ...

The smash-hit Australian production of the Broadway musical Wicked has collaborated with global beauty brand MAC Cosmetics to unveil a limited-edition makeup collection inspired by the enchanting ...