Search Engine Land » PPC » Google Ads relaxes personalization rules for social casino game apps Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Search Engine Land » PPC » Google adds ad inventory curation, programmatic tools for agencies Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Microsoft introduces streamlined ad experience and performance snapshot to Copilot, expanded video ad tools, and simplified shopping campaign management.

Adam Heitzman is Co-Founder and Managing Partner of HigherVisibility, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, ...

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Search Engine Land » PPC » Google AdMob launches new controls for high-engagement mobile ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

Search Engine Land » PPC » Google fixes supplemental feed limitation in Merchant Center Next Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.