The e-commerce giant just announced a proprietary set of core AI technologies that companies can use to build generative AI applications, much like Microsoft applies OpenAI's GPT-4 as a foundation of the new Bing Chat. The program, called Amazon Bedrock, is a suite of foundation models (FM) that are part of Amazon Web Services (AWS) tools.

Generative artificial intelligence (generative AI) is helping people tackle tasks like building spreadsheets, captioning images, and writing essays, poems, and presentations. Now, Amazon is using the latest advancements in AI to dramatically improve the listing creation and management experience for sellers.

Amazon is rolling out a generative AI tool for sellers to help them generate copy for product titles and listings. The tool prompts sellers to enter a few keywords or sentences describing their product, then spits out a range of content the seller can use to build their listing, such as product titles, bullet points and descriptions.