With this program, customers can upgrade their devices every two years without having to pay full price for a new phone upfront. Here’s how it works: after two years on your current phone plan with US Cellular (or sooner if you pay off your current device), you can upgrade to a new phone with a discounted price.

Starting today, new and upgrade-eligible UScellular customers are given the opportunity to get any phone, of any color and size, from any brand for free. As with all great deals, there are some requirements that you must meet if you’d like to benefit from UScellular’s offer.